Have you ever noticed how you can tell a complete stranger pretty much anything because you know that they're not actually invested in you, or your problems, even a little bit?
I'm at a place with jewButt (and perhaps just in general) where I don't really know what's going to happen next. So I'm choosing to confde in you, my favourite set of strangers, my current woes:
- I love my brand but it's success is directly connected to the amount of energy I put in and I'm finding it very challenging to put a consistent amount of energy in as I've already got a fulltime job and a life
- Every day I have to force myself to do things I don't entirely enjoy for this brand I love and who's to say it's going anywhere? It's all very nice but so far most people think of it as my little hobby. I don't want to have a hobby, I want to have a business, thank you very much.
- What say it just doesn't go anywhere, and it really may not, it will have consumed a tremendous amount of my time, my energy and not a small amount of my own personal capital and like I already said, who's to stay it's going anywhere at all?
- At what point do I give up? Do I just say this is too hard - it was a cute idea, I had fun with it but I need to be smart and move on?
These are my fears about my brand and now I've shared them with you my anonymous friends, I'm going to continue with jewButt. I am making underwear despite the craziness, despite the possibility of failure, despite the financial insecurity and despite still having hundreds of pairs to sell from my pilot because I still think it's a good idea.
jewButt - kiss my butt.
