In what can only be described as the opposite of a media frenzy, I find myself at the center of a storm-in-a-teacup and loving it. Late in July, I was interviewed by the wonderful Meredith Price of the Jerusalem Post, we met at a cafe in Tel Aviv. She brought her gorgeous husky dog and we chatted about jewButt. This was my first ever meeting with the press, I felt a bit nervous, Tel Aviv was very hot but Meredith was great. I asked if I could see the article before it went to press - she said she "no" but she promised an article that I'd like - and she delivered. I loved the article and eagerly waited for people to notice. The response wasn't overwhelming. I'm currently in Wellington, New Zealand. A friendly and picturesque location but not one known as a particular center of the Jewish World. So I was flabbergasted when the very next day I got an e-mail from the Wellington Wide Newspaper who had picked up the story on the "wire". They wanted a picture, I said "In a convenient coincidence I'm in town", they sent a journalist and a photographer - Article Number Two - came out in the paper today. I would put the link here for y'all but it didn't make their online edition. Furthermore, and I didn't hear the bite myself, there was a mention made on the news by a local radio station. Yes, it would appear that jewButt is newsworthy in New Zealand, at least. I also did an interview with a great local journalist at the New Zealand Jewish Chronicle. Things just keep on getting better.
Then and probably this is the icing on the cake, one of the proverbial Jewish bloggers, I have even stumbled upon her stuff completely unprompted, Esther, blogged about me. What an honour. My favorite comment was
... this product continues the trend of lowercasing proper names, like
birthright israel does, and taking that trespass one step further by lowercasing
the "jew" part and uppercasing the "Butt."
Esther, you are right butt I am trying to build a brand here and one that speaks to the whole David & Goliath and Paul Frank generation, so of course I put the emphasis in the wrong place. Next time you're in Jerusalem I'll take you to brunch at Shmuels (SO over Tal Bagles), I'll show you my wears and we'll talk.
