Meaning in the Madness

Today is the saddest day in the Jewish Calendar so this calls for my only ever partially serious post.

So while you, all five of you (my close family and friends that are following along so far) thought that jewButt was just fun and games, I feel the need to preemptively justify how I can do something silly with something as serious as religion, not just any religion but the one I happen to be a card-holding member of.

Top 3 Reasons I decided to do jewButt:


1. I tried for a really long time to ignore the idea but it wouldn't go away.


2. (Think back to my brand name jewButt.) BUT what else am I?


3. My gosh I've had more fun with this than anything I've done in quite sometime and I firmly believe that a big part of why we're on this Earth is to enjoy ourselves (responsibly of course).

Now the friend that removed me from his Facebook friend's list contended that my logo took a holy symbol and made light of it. One day when I'm rich and famous I'll run a competition where people can win a life times' supply of knickers by telling what my logo is and why it has wings (think Red Bull).

My response is to say that I believe that we're all holy in our entirety, including all our bodies, all our parts and a symbol is - well a symbol - something open to interpretation. Furthermore, there's plenty holy, or at the very least worthwhile, in building community, fostering good humour and supporting the disenfranchised. These are all things I hope my brand will do. So while jewButt will most probably not end world famine, global warming or modern slavery, if things go as I plan; we will have fun, we will explore our identities and we'll give some money out to worthy causes along the way.

This day is about senseless destruction and loss, it's about mourning a golden age, a holier time and remembering the darker periods of our history. Yet, it also has inherent themes of rebirth, of turning a corner, of yearning for better, or at least for different and of taking comfort where we find it. I suspect that the 10 Commandments will not be damaged in anyway as a result of my brand (Folks there's a clue there, go back and look at the logo), and their meaning will long out live the milli-second-of-a-splash that jewButt makes. However, I intend to build this brand whole-heartedly and to give it my best shot.

Fade to the golden 80's glory of Pat...