Between a rock and a hard place

The Lilith Blog - which is a cornerstone of Jewish feminism - wrote about my brand. It wasn't entirely complimentary but at least Rebecca agrees with my instincts even if she questions my wit. I thank her for giving me the moral high ground in terms of my choice of charity and well honestly, I think my slogans are funny.

Rebbeca writes "In conclusion, a question to ponder: Just how exactly does Jewish-themed underwear foster community?" Well the master-plan is that the brand will create a community of people wearing under garments that say funny things. In other words a community of consumers which is what you get any time people make their decision to buy based on brand name over product type.

It has dawned on me during the last couple of weeks that underwear has all kinds of connotations. This did cross my mind when I started out. The honest-to-goodness-truth is that I thought to myself, "I want to do something fun, I want to do something that won't cost me a tremendous amount in start-up capital and I want to do something that I can be a little bit edgy with".

Now I find myself caught between a rock and hard place, I'm not edgy enough for some, yet I am right on the edge and just about to jump if I talk about the brand to my male friends. Say the word 'underwear' in front of a man and his eyes will glaze over. Needless to say cave men be warned, ours are industrial strength cotton undies that are meant to make you laugh, so sweet boys, there are no Victoria's Secret lacies going on .... yet.

Anyways, jewButt isn't proud, we'll take your money regardless: We hope that you do think we're funny but you should also buy us if it is just because you want to support the causes we do.

jewButt: buy now