Have you ever noticed how you can tell a complete stranger pretty much anything because you know that they're not actually invested in you, or your problems, even a little bit?
I'm at a place with jewButt (and perhaps just in general) where I don't really know what's going to happen next. So I'm choosing to confde in you, my favourite set of strangers, my current woes:
- I love my brand but it's success is directly connected to the amount of energy I put in and I'm finding it very challenging to put a consistent amount of energy in as I've already got a fulltime job and a life
- Every day I have to force myself to do things I don't entirely enjoy for this brand I love and who's to say it's going anywhere? It's all very nice but so far most people think of it as my little hobby. I don't want to have a hobby, I want to have a business, thank you very much.
- What say it just doesn't go anywhere, and it really may not, it will have consumed a tremendous amount of my time, my energy and not a small amount of my own personal capital and like I already said, who's to stay it's going anywhere at all?
- At what point do I give up? Do I just say this is too hard - it was a cute idea, I had fun with it but I need to be smart and move on?
These are my fears about my brand and now I've shared them with you my anonymous friends, I'm going to continue with jewButt. I am making underwear despite the craziness, despite the possibility of failure, despite the financial insecurity and despite still having hundreds of pairs to sell from my pilot because I still think it's a good idea.
jewButt - kiss my butt.
1 comment:
Dear Jewbutt,
The smartest piece of advice I got was from a social worker/quantum mechanics/gardener=a really smart man. And basically your blog reminded me of what he said. He said that if what you do today depends on what will happen in the future, thats backwards. You have to live your life forwards. The future is unknown and you should leave it that way. Now, notice how you create the story around you. You title things successes and failures and life is a self-fulfilling prophecy. Once you want something, what really stands in your way to going towards it. And now try to picture what you want and how you can get there.
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