'tis the seaon

My current foray into the world of making underwear has shown me that there are three sorts of people when it comes to my brand:

1. Fans
2. Fence sitters
3. Dissenters

The fans are the best. There's nothing quite like showing my product to someone and seeing the look on their face when they get the box, turn it around in their hands and smile. This is the absolute high point. This is priceless even when it isn't followed by a sale because it is about emotional buy-in.


Fence Sitters as long as you are also buying you're more than welcome to sit on the fence but don't you want to just whole heartedly jump down into the brand? Hasn't all the wonderful subliminal marketing I've projected into marketing-land (telepathically because my marketing budget is limited) swayed you to the under-side?


Dissent is inevitable, and as far as I'm concerned "good on you", you have an opinion and I'm glad you're comfortable sharing it. Just remember though, I control the slogans so annoy me enough and you never know where it might be shared, or worn, for that matter.

Creating jewButt as been incredibly cathartic. It has increased my feelings of creativity, competency and added to the funny stories I get to tell. It has also been hard work, challenging and on occasion has made me think about who I am, where I'm going and what my priorities are.


So 'tis the season to ask for forgiveness - and to return to a truer and better version of ourselves - so if we have offended the knickers and I; forgive us, if we are have caused merriment then we're half way there and if we have had the honour of adorning your butt then we are serving our purpose. Perhaps everyone should make a brand or do the thing they've always wanted to (whatever that might be) but avoided because it's too hard, scary or unlikely. Just remember it's empowering, exhilarating and feels good to do one thing you love, at least some of the time.

So 'tis also the season to gratefully count my blessings.