I'm currently in Wellington, New Zealand. A friendly and picturesque location but not one known as a particular center of the Jewish World. So I was flabbergasted when the very next day I got an e-mail from the Wellington Wide Newspaper who had picked up the story on the "wire". They wanted a picture, I said "In a convenient coincidence I'm in town", they sent a journalist and a photographer - Article Number Two - came out in the paper today. I would put the link here for y'all but it didn't make their online edition. Furthermore, and I didn't hear the bite myself, there was a mention made on the news by a local radio station. Yes, it would appear that jewButt is newsworthy in New Zealand, at least. I also did an interview with a great local journalist at the New Zealand Jewish Chronicle. Things just keep on getting better.
Then and probably this is the icing on the cake, one of the proverbial Jewish bloggers, I have even stumbled upon her stuff completely unprompted, Esther, blogged about me. What an honour. My favorite comment was
... this product continues the trend of lowercasing proper names, like
birthright israel does, and taking that trespass one step further by lowercasing
the "jew" part and uppercasing the "Butt."
Esther, you are right butt I am trying to build a brand here and one that speaks to the whole David & Goliath and Paul Frank generation, so of course I put the emphasis in the wrong place. Next time you're in Jerusalem I'll take you to brunch at Shmuels (SO over Tal Bagles), I'll show you my wears and we'll talk.

4 comments:
So exciting! I think it sounds like a tiny media frenzy, frankly. A storm in a knicker box? Ok, enough of that. Well done, it's all going great... and the blog pick up is exactly the way these things work.
Tania
PS I love the wears/wares underwear pun :)
I love that I'm a tag. And I enjoy being part of a media frenzy, on either end. :)
Shmuel's, huh? It's a date. Next summer if not before.
I'm listening out for the Radio Interview with Polly and Grant. I reckon she's a bit of a jew wannabe herself..
Esther I look forward to brunch with you at one of the Jerusalem's best breakfast spots. Nandor thanks for all the support might just send a pair to Pauline at 91 FM, nothing wrong in encouraging the inner jew!
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