tag:blogger.com,1999:blog-62875266249291754382011-07-31T03:31:59.217+03:00If you can't wear provactive slogans on your underwear then where else can you put them?theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-6287526624929175438.post-65638694861374788272009-12-23T18:40:00.000+02:002009-12-23T18:40:47.098+02:00

I will be hitting Limmud again and I'm proud to be showing not only my stuff but work by two of my favorite Israeli brands.  I'll be at Warwick Sunday December 27th and Monday December 28th, stock is limited so come by early and you too can buy blue and white We will of course have our crowd-pleasing knickers in their pretty pink boxes, BUY two pairs and we'll throw in a tank top for FREE

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.comtag:blogger.com,1999:blog-6287526624929175438.post-68931023903713776322009-12-17T22:12:00.000+02:002009-12-17T22:12:41.781+02:00

This little beauty comes from JUDAIKITSCH with photographs by Dwight Eschilman  Lists of the 5, 7, 12 things that you couldn't live without knowing until someone thoughtfully took the time to compile them in a neat ordered way, are a dime-a-dozen on my favorite social media platform. I have two observations to make: Lists annoy the crap out of me but I inevitably ALWAYS click on the link - Wow

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com3tag:blogger.com,1999:blog-6287526624929175438.post-2855274690004284112009-12-08T22:02:00.007+02:002009-12-10T21:44:38.608+02:00

This image is from my new best-twitter-friend's Etsy Page. I got a mention for tweeting about this cool pillow | Truth is real kudos go to my real-life friend and sometimes business cohort Yitz Wolf who sends me beauties like this one. Last week I saw a tweet that you can't call yourself a media specialist unless you have more than 200 followers on twitter. At last count, I have the grand

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-88034946655030328962009-02-25T19:10:00.008+02:002009-02-26T14:19:27.752+02:00

I am very naughty, I haven't posted for ages. I still have around 500 pairs of unsold underwear and approximately 99 unsold "Israel at 60 tank tops". Israel is about to be 61, I think I might need to come up with buy one and get the tank-for-free scenario.In the meantime, I have lots of time to work on my business but I find myself distracted. I have recently decided that Bitchiness is the new

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-87179583488940765072008-05-13T15:07:00.003+03:002008-05-13T15:11:51.131+03:00

jewButt is about to embark on its first US tour - we'll be based in New York but traveling as follows:Celebrate Israel's 60th with us at:Eakins Oval, Philadelphia from 12:00 pm until 5:00 pm, Sunday May 18thIf that's not enough you can join us for another Israel's 60th bash at the:Bucks County Festival from 11:00 am - 4 pm, June 1st at Shady Brook Farm in Yardley.jewButt will also be having a

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-14610547714457667862007-12-29T19:12:00.000+02:002007-12-30T21:20:53.320+02:00

I just came back from two days last week at Limmud in England where I sold lots of underwear.The fascinating thing about being at a stall when everyone else is busy at a conference is that you see the word from behind your little table. My location was ideal, exactly outside the exit from the dinning room. We all know that Jews never pass up food, so hundreds of people streamed past my table

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com1tag:blogger.com,1999:blog-6287526624929175438.post-1188224876319632812007-11-19T17:39:00.000+02:002007-11-23T15:16:03.725+02:00

I have good news and I have bad news.The bad news is that Heeb Magazine has decided not to publish the piece that the wonderful Simona Kogan wrote about jewButt. As I have learnt from one much younger but wiser than me, who wishes to remain anonymous (from here-on I'll refer to her as the Boss) you should never count your articles until they're published.The good news is that I'll be doing a

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-58144380496058960492007-11-08T13:17:00.000+02:002007-11-08T16:58:39.420+02:00

Have you ever noticed how you can tell a complete stranger pretty much anything because you know that they're not actually invested in you, or your problems, even a little bit?I'm at a place with jewButt (and perhaps just in general) where I don't really know what's going to happen next. So I'm choosing to confde in you, my favourite set of strangers, my current woes: I love my brand but it's

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com1tag:blogger.com,1999:blog-6287526624929175438.post-9053446875175037892007-10-15T17:19:00.000+02:002007-10-17T22:24:32.666+02:00

So it's been quite an eventful few weeks for the jewButt team. jewButt was honored to take part in the charity event Rock Around the Scroll, in support of good cause near you and raising money for local Jersualem soup kitchens. Kudos to Nadia Levine who is THE event organizer of the past high-holiday season.The Kwaks played - it was their almost -debut performance. They were awesome. Despite the

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com1tag:blogger.com,1999:blog-6287526624929175438.post-37296110040385482742007-09-27T19:53:00.000+02:002007-09-27T19:53:47.270+02:00

My current foray into the world of making underwear has shown me that there are three sorts of people when it comes to my brand:1. Fans2. Fence sitters3. DissentersThe fans are the best. There's nothing quite like showing my product to someone and seeing the look on their face when they get the box, turn it around in their hands and smile. This is the absolute high point. This is priceless even

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-62870914986764103292007-09-19T18:27:00.000+02:002007-09-19T19:00:57.100+02:00

Thank you Nerve and thank you Simona Kogan - check this out.jewButt is psyched to have gotten the first slot - What a great gift for the holiday season!From my mouth to your eyes: Have a good laugh, enjoy reading the column before it is replaced tomorrow in time for us all to do some serious repentance on Yom Kippur.

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com1tag:blogger.com,1999:blog-6287526624929175438.post-10043491831822587552007-09-05T15:43:00.000+03:002007-09-07T15:44:53.376+03:00

The Lilith Blog - which is a cornerstone of Jewish feminism - wrote about my brand. It wasn't entirely complimentary but at least Rebecca agrees with my instincts even if she questions my wit. I thank her for giving me the moral high ground in terms of my choice of charity and well honestly, I think my slogans are funny.Rebbeca writes "In conclusion, a question to ponder: Just how exactly does

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-15187431408903752222007-08-22T12:46:00.000+03:002007-08-22T14:53:28.027+03:00

In what can only be described as the opposite of a media frenzy, I find myself at the center of a storm-in-a-teacup and loving it. Late in July, I was interviewed by the wonderful Meredith Price of the Jerusalem Post, we met at a cafe in Tel Aviv. She brought her gorgeous husky dog and we chatted about jewButt. This was my first ever meeting with the press, I felt a bit nervous, Tel Aviv was very

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com4tag:blogger.com,1999:blog-6287526624929175438.post-52425296743243778732007-08-17T01:38:00.000+03:002007-08-22T16:10:48.435+03:00

I work for a technology company when I'm not making underwear so I understand completely how critical it is to have a compelling website. I even know how google add words work . This knowledge is mainly theoretical because like many online things, it looks simple but the reality is more complicated and so unless you have an account manager at google and are willing to spend some money, it is hard

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-34481043046715490812007-08-05T01:01:00.000+03:002007-08-22T16:14:07.117+03:00

It is a truth universally acknowledged that when one part of your life starts going okay, another falls spectacularly to pieces. (- First Bridget Jone's Movie.) I spent the summer of 1997 working in New England at a summer camp, I loved it. We’d spend our days off at the local strip mall and that summer was the summer of WWJDN or 'What would Jesus do now?' jewelry. Jesus is not really up my alley

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com0tag:blogger.com,1999:blog-6287526624929175438.post-78204211089226052762007-07-23T22:59:00.000+03:002007-08-22T16:16:06.297+03:00

Today is the saddest day in the Jewish Calendar so this calls for my only ever partially serious post.So while you, all five of you (my close family and friends that are following along so far) thought that jewButt was just fun and games, I feel the need to preemptively justify how I can do something silly with something as serious as religion, not just any religion but the one I happen to be a

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com2tag:blogger.com,1999:blog-6287526624929175438.post-77047941981026884682007-07-20T10:59:00.000+03:002007-08-22T16:26:47.003+03:00

Day 1I've just become a participant in the underwear business: I had an idea, I bought a domain and then I left it for almost a year. In this time I spoke to everyone I know about my idea, I visited an underwear factory and met with the founder of a local lingerie chain.The overall professional consensus was that it was a cute idea. It seems that everyone has a slogan they want on underwear but

theButthttp://www.blogger.com/profile/02851350656195719296noreply@blogger.com6